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  • Exhibition Vincent’s Path to Fame
  • From 12 June 2026
  • Until 6 September 2026

Doubts. Setbacks. Pride. Triumph. The exhibition traces the personal dilemmas faced by Vincent van Gogh, his brother Theo, sister-in-law Jo and nephew Vincent, who later founded the Van Gogh Museum. They safeguarded his work, organised exhibitions and helped build his reputation. Without them, hardly anyone would know Vincent today.

The story behind the myth

See masterpieces from the Van Gogh Museum collection, including Almond Blossom and The Harvest, alongside lesser-known works. This exhibition is the ideal starting point for your visit to the museum and introduces you to the family behind the myth. Because without the unconditional support of his family, the Van Gogh Museum would never have existed.

After the successful edition ‘Choosing Vincent’ in 2023 and 2025, this exhibition returns one final time this summer.

See and do at the exhibition

Audio tour

The audio tour takes you through the choices Vincent's family faced. You'll see the world through their eyes, and they also have their say through excerpts from letters and diaries. There are two audio tours: one for adults and one for children aged 6 to 12. You can easily book the audio tour online, together with your entrance ticket.

Please do touch!

Which frame goes best with a painting? Try out different frames on the wall to see what works best for you. Or imagine you're Vincent, and choose the paintings you'd submit for an important exhibition he was taking part in.

Gallery texts

The gallery texts for this exhibition are also available in an accessible PDF. Prefer not to read from a screen? A booklet with the collated gallery texts, printed in large font, is available at the Information Desk in the Atrium.

Campaign image for the exhibition Choosing Vincent, with photos of Vincent van Gogh, his brother Theo and his wife Jo van Gogh-Bonger and their son Vincent with Almond Blossom in the background

Vincent van Gogh surrounded by his family, with an image of the painting ‘Almond Blossoms’ (1890) in the background. From left to right: Vincent (the engineer), Jo van Gogh-Bonger, Vincent van Gogh, Theo van Gogh.

This exhibition is supported by:

Main partners:

Logos main partners Van Gogh Museum: Ministry of Education, Culture and Science, VriendenLoterij, ASML

Exhibition partners:

Logo's Cultural Heritage Agency and Vincent van Gogh Foundation

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